NEW ENGLISH LANGUAGE SERVICE
Mr Douglas Traynor has launched an on-line service to edit documents written by those who use English as a second language. He is backed by a large team of highly qualified teachers and other professionals. The service is available not just to those living in Australia, but also to any individual or any business anywhere in the world.
He says that there can be a huge difference between English written by native speakers and by those who use English as a second language. Well organised and error free text will make readers feel well informed and confident, especially when written in a pleasing style.
On the other hand, text that is difficult to understand or that contains distracting mistakes, will fail to connect with native English speakers.
Every time native English speakers stop reading your document because they cannot understand it, it means they have lost interest. The same thing happens when text is unclear or confusing.
If you are a student, it may mean you will lose marks in an important University examination. If you are running a business from China, it may mean that you will lose valuable export orders to Western markets.
The English language experts at English4Commerce will edit any type of document on-line to help you succeed in the English Speaking World.
Here area few more tips from them:
Concentrate on writing short sentences - the longer ones get easier with practice.
Avoid asking questions. Tell readers what they should know, and what you believe. But asking them, "are you interested in this" invites the answer: "No, not really."
Avoid quotations unless they add to your message. Don't waste valuable space with other people's words.
When you write, break up the rhythm. Mix your sentences up - some short, others longer. This makes readers concentrate.
Don't waste words and the reader's time with obvious comments like " The price has gone up from $10 to $15 - a 50% increase." Anyone who can't work that out shouldn't be reading the sentence.
Eliminating extra words is a trick you can use to solve many grammar problems - less can be more!
Don't be shy about using initials to shorten the names of well known organisations - RACQ for example (Royal Automobile Club of Queensland). Be careful that you don't overdo this. Text can look very untidy - and readers can feel daunted - by an overload of initials.
Check your market audience. Are you writing to Australians, Americans or those who use British English? There are many small, annoying differences between spellings. If you're not sure, be consistent. Adjust your spell-checker.
Douglas says that our lives revolve around words. Exams, reports, letters, emails...they all involve not just ideas but a choice of words that will bring your ideas to life, get your message across clearly, and persuade people. A dictionary is not enough.
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