Writing tips

May 23, 2008 05:53 by dougtraynor

NEW  ENGLISH  LANGUAGE  SERVICE
 
Mr Douglas Traynor has launched an on-line service to edit documents written by those who use English as a second language. He is backed by a large team of highly qualified teachers and other professionals. The service is available not just to those living in Australia, but also to any individual or any business anywhere in the world.
 
He says that there can be a huge difference between English written by native speakers and by those who use English as a second language. Well organised and error free text will make readers feel well informed and confident, especially when written in a pleasing style.
 
On the other hand, text that is difficult to understand or that contains distracting mistakes, will fail to connect with native English speakers.
 
Every time native English speakers stop reading your document because they cannot understand it, it means they have lost interest. The same thing happens when text is unclear or confusing.
 
If you are a student, it may mean you will lose marks in an important University examination. If you are running a business from China, it may mean that you will lose valuable export orders to Western markets.
 
The English language experts at English4Commerce will edit any type of document on-line to help you succeed in the English Speaking World. 
Here area few more tips from them:
Concentrate on writing short sentences  - the longer ones get easier with practice.
Avoid asking questions. Tell readers what they should know, and what you believe. But asking them, "are you interested in this" invites the answer: "No, not really."
Avoid quotations unless they add to your message. Don't waste valuable space with other people's words.
When you write, break up the rhythm. Mix your sentences up - some short, others longer. This makes readers concentrate.
Don't waste words and the reader's time with obvious comments like " The price has gone up from $10 to $15 - a 50% increase." Anyone who can't work that out shouldn't be reading the sentence.
Eliminating extra words is a trick you can use to solve many grammar problems - less can be more!
Don't be shy about using initials to shorten the names of well known organisations - RACQ for example (Royal Automobile Club of Queensland). Be careful that you don't overdo this. Text can look very untidy - and readers can feel daunted - by an overload of initials.
Check your market audience. Are you writing to Australians, Americans or those who use British English? There are many small, annoying differences between spellings. If you're not sure, be consistent. Adjust your spell-checker.
Douglas says that our lives revolve around words. Exams, reports, letters, emails...they all involve not just ideas but a choice of words that will bring your ideas to life, get your message across clearly, and persuade people. A dictionary is not enough.
 

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Tips for international students

May 22, 2008 20:21 by dougtraynor
International students seeking places in Australian Universities can make applications online, but they often have to be completed in one sitting. You do not have the option to save and come back later, but you can go back to previous fields and change information.
If you are going to complete these forms yourself, download a hard copy and write a draft. Use this as a reference to complete a final version online. Remember that English language proficiency is required by all Australian Universities, so check your application carefully. If there are basic mistakes in your grammar, spelling and punctuation, you may not be offered a place.
An alternative is to email the forms and supporting information to an expert in the English Language who will complete them for you online. This guarantees that your application will be well received. It also saves time and reduces stress.
The online application process involves lodging the form with scanned copies of academic results, including:
  a) Certified copy of English Language test results
  b) Certified copies of all education studies
  c) Copy of passport
  d) Remember to sign the form
Accept the offer when it is made and make payment. Use the Certificate of Enrolment form to obtain your visa, and attend a pre-departure presentation (if offered).
Start thinking about the sort of work you want to do as your studies progress. Don't wait until you graduate. Here are some tips:
  1. Is there some type of work that you really like? Or a career that really appeals?
  2. Try to get some work experience in that area during your holiday breaks.
  3. If you're unsure, narrow your career options to two or three, and research them.
  4. Sometimes applications need to be made mid way through your last year.
  5. Find someone who can prepare a professional resume for you. This will give you a definite edge over other applicants.
Once you settle in, learn some idioms. They are expressions which have a different meaning to the words themselves. For example, the English expression 'over the top' means excessive or unreasonable. Idioms are common in conversation, but not so much in written form. Here are some more, with meanings shown in brackets:
  1. Too many irons in the fire (Too many things going on at once)
  2. Wild goose chase (Waste of time trying to find out something)
  3. Out of the woods (Not in trouble anymore)
  4. Foot the bill (Pay what you owe)
  5. Splitting image (Looks like someone else)
  6. Bury the hatchet (Apologise for an argument and become friends again)
  7. Over the hill (Too old)
  8. Skating on thin ice (Taking a risk)
  9. Raining cats and dogs (Raining very heavily)
  10. Kick the bucket (To die)

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Written English for packaging

May 19, 2008 23:12 by dougtraynor

Before 

Here is an example of an adhesive glue label that we found on a recent trip to China:

Usage: Treat to glue two sufaces connectings to must sweep, smooth with dry. The strong glue the thin to draw in ramong them a, immediately fix to glue to connect, and a little bit exert pressure Few second or to glue the prison.

Caution: Use to behind please keep to take care of the thirsty clean, store in the cool and dry place.

Warning: The super glues the thinner to glue to connect the dint super special, in a twinkling name f**k (censored), few second the inside would glue the glue the skin tight. Please glue in hand point the gum on the skin to blur out with paper towel or cloth. And invite the place that deposit in child's can not take.

After

  • Never Fails
  • Metal
  • Plastic
  • Wood
  • Porcelain

How to Use:
1. Ensure that both surfaces are clean, smooth and dry.
2. Apply glue to both surfaces.
3. Press surfaces together.
4. Hold firm for 3 seconds.

Caution: Store in a cool, dry place away from children.

Warning: Avoid contact with skin. Use a paper towel or cloth when handling.


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Why Learn Business English?

May 14, 2008 13:46 by Admin

English is the international language of the global society we have created in the 21st century. It is the language of international business, government, international air traffic control, maritime communication, science, the professions and popular culture.

English is also the international language of travel. Much of the information, for example, that countries release to those outside their borders is in English. In addition, nine-tenths of the world's electronically stored information is in English. This presents a huge challenge in how to access and respond to all that information.

These are sources of information which can help you improve Business English skills including:

  • The internet
  • Business magazines 
  • Electronic newsletters
  • English language newspapers
  • English language sports magazines

Here is an example of a typical business conversation in English, using 'idioms' (words and phrases which have a meaning other than the literal one).

I am at loss to know why the bean counters think that there is an across the board change in my ball park figures. I've always said that it's about getting bang for the buck. They work bankers hours and think they're big guns. If the bottom falls out of the market, the bottom line will be that the boys in the backroom assume that we might only break even. Next thing you know, they'll want to start a budget squeeze. No way, not by a long shot.

Here is a key to the puzzle:

  • at a loss to know: find it hard to understand
  • bean counters:accountants
  • across the board:everything
  • ball park figures:rough estimates
  • bang for the buck:value for the money spent
  • bankers hours:short working hours
  • big guns:important persons
  • bottom falls out:falls below a very low price
  • bottom line:the end result
  • boys in the backroom:unknown men who make decisions
  • break even:have expenses equal to profits
  • long shot:hardly possible

This type of practise is useful because readers, if not already employed in the business world, are at least oriented to it. They may have reached the stage of speaking the English language reasonably well. The focus now is probably on fine tuning their regular English so as to incorporate Business English into their vocabulary, including commonly used business idioms.

Tour guides, as one example, are better off memorising a speech rather than reading one from a card. People will pay more attention to you and understand you more clearly if you look into their eyes as you speak. You might have started by asking your guests if they have understood you, by asking 'Are there any questions about this?' or 'Is everyone clear about this?' 

Also, tourists will appreciate any helpful advice you can give them, such as where to exchange money, where to find taxis or where to hire a car. And if there are any matters of etiquette that you think tourists should be aware of, now is the time to tell them.


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